Candle Craze Reignites Global Candle Making Businesses

In the good old days, candles were simply used as a source of light. But today, thanks to the introduction of electricity, candles primary purpose is to elevate spaces by adding romance, comfort, or mystery. But how did this simple object go from such humble beginnings to now being a multimillion dollars industry? The answer is simple: nostalgia.

Candles have become particularly popular in the last few years with the addition of nostalgic, seasonal scents. You can now have your home smelling like a birthday cake, cozy cabin, sugared cinnamon apple, or clean cotton, to name a few. During COVID-19, candles became even more unique, especially during the lockdown. Since we couldn't go anywhere, candle makers got creative with scented candles like "sense of normality" and "the cinema." For many, it is a comfort purchase that adds to their self-care routine, a seasonal scent to their homes, or becomes part of their dinner table decor. 

Even though artisans have been at the forefront of this trend, mega supermarkets have caught on and now also sell candles in various scents and sizes. But not all hope is lost for the underdogs as hand-making great candles and selling them online on platforms like Etsy and Instagram or setting up shop at flea and farmers markets are still getting the support they deserve.

Pushing this trend even further is the celebrity appeal. With Zoom calls being the most common way to communicate over the past two years, we've got a sneak peek into many celebrities' homes. And it's no surprise that they are filled with high-end candles. From Meghan Markle and Taylor Swift to Kerry Washington and Beyonce, our favorite celebs love a scented candle from brands like Diptyque, Archipelago, and Tobi Tobin.

With the popularity of candle-making growing, those who love candles are having a field day supporting candlemakers that produce beautiful, uniquely scented candles. But what truly differentiates candles from each other is their packaging. The way a candle is presented to a buyer can make or break it. From the candle jar to the candle stickers, all candlemakers must take the time to think about what catches a customer's eye and what will make them spend their money. 

What truly differentiates candles from each other is their packaging and presentation as customers shop with their eyes.

As a print company, we've seen plenty of custom candle stickers come through our workshop. Over the past few years, we have learned a thing or two about candle sticker making, and in this blog post, we share that with you. Whether you're starting your candle-making business or want to know how to better produce custom candle stickers for your products, you might find some value in our insights.

Things To Remember When Creating Your Custom Candle Stickers

We understand that the love and passion you have for candle making comes first, and the candle stickers are just an add-on that provides your customers with details about your product. But a candle sticker needs to be a lot more than an informational add-on to ensure that your customers get a high-quality product. The last thing you want is a bad review because your candle sticker is faulty. For a superior product that truly showcases your candle making skills, you need to ensure your candle sticker ticks the following boxes:

• Strong Adhesive: There's nothing worse than a candle sticker that is not sticky. Whether glass, wood, or metal, we ensure that our custom candle stickers adhere to any surface no matter the weather conditions or environment it is placed in.
• Heat Resistance: Knowing the importance of heat resistance for all aspects of your candle, we created a sticker that does just that. Our custom candle stickers are made to not wither or come off due to the candle's heat.

The visual aspect of your candle stickers is essential to making sales, so take the time to create a beautiful design and elevate it with some of these fantastic printing techniques.

• Super Matte: As a protective and visually appealing element, we recommend using a super matte candle sticker. Not only is it a popular choice with its rich, elegant, luxurious look and feel, but it is durable and acts as a shield protecting the sticker from the environment.
• Unique Shape: Picking the right shape sticker is essential. Think about your brand personality and what works on your candle jar. Most custom candle stickers that come through our workshop are square or rectangle, but we can provide you with any unique shape.
• Spot Gloss: Add a gloss effect to areas of your candle stickers that you want to be highlighted with our spot gloss technique. The eco spot gloss showcases the custom candle sticker while giving it an incredible texture.

Don't Forget To Get Candle Warning Stickers

Whether part of your home decor or tablescape, everyone will see the front of your candle with its beautifully designed candle sticker. But don't forget to add candle warning stickers to the back or bottom of your candle jar. Like, your custom candle stickers, these warning stickers need to be as durable and heat resistant. These candle warning stickers are essential mainly because candle fires result in around 350 casualties every year.

With the candle craze booming, now is the time to boost your brand with fantastic custom candle stickers. Remember, it's all in the packaging and presentation as customers buy with their eyes. Learn more about candle stickers and how to get your very own custom candle stickers here.