Magnets are a handy, customizable, and long-lasting tool that has stood the test of time. With a rich history that spans over a hundred years, today, magnets are used for more than just sticking mail, pamphlets, or kid's artwork on your fridge. These cost-effective tools can be customized to create unique, impactful, and creative mini billboards. Whether you're looking for an effective marketing tool or a fantastic gifting solution, custom magnets present everyone with an exciting opportunity to get creative. This blog post discusses everything you need to know about custom magnets, including incredible ways to use them.
The Rise & Fall of Magnets
Even though we've known about the existence of magnetism for hundreds of years, we've only truly figured out how to use it in recent years. Simply put, magnets are objects that give out a magnetic field that attracts metals like steel, iron, nickel, and cobalt.
Today's most common magnet is the fridge magnet, which first became popular around the middle of the 20th Century. Originally used as a teaching aid, fridge magnets took the form of plastic numbers that could be arranged and rearranged to help kids with basic spelling. As time went on, magnets could be found in every souvenir shop as a fun memento to take home. Fridges worldwide became a representation of how well-traveled your household was — or how generous your well-traveled friends are.
Fridge magnets reached peak popularity in the 1990s when writer Dave Kapell had writer's block. To overcome this problem, he wrote down words on separate pieces of paper and rearranged them to spark inspiration. Through a few random events, the pieces of paper ended up with magnets on the back and on his fridge, entertaining friends who visited. Kapell saw the joy it brought and created Magnetic Poetry®, which has sold over three million word kits to date.
Today, magnets are making a comeback, with creatives and brands using them in weird and wonderful ways. From inspirational quotes, contact information, or beautiful designs, magnets are being added to a variety of different things that can simply be popped onto your fridge.
Remarkable Ways To Use Custom Magnets
No matter what shape or size, there are so many ways to use custom magnets. Here are some fantastic ways to use custom magnets:
Brand Awareness
Boost your brand with the use of custom magnets. It is a unique, creative, and impactful way to keep your brand top of mind. Imagine having your ideal customer see a bit of brand every day when they open the fridge multiple times a day. Here are some creative ways to use custom magnets to create brand awareness.
- Business Cards: Instead of having a business card that finds its way into a desk drawer, add a magnet and allow it to be seen. A magnetized business card is a great way to get your information onto a fridge that can constantly be seen.
- Free Gift: Pop a free custom magnet into every online or in-store package as a little thank you to your customers. Hopefully, they will pop it onto their fridge for everyone to see, giving your brand some awesome promo.
Remember that it is essential that you create a magnet that your customers want to add to their whiteboards or fridges — so get creative and make your custom magnet something worth looking at.
Gift Idea
Whether for an anniversary, birthday, or baby shower, gifting someone something custom-made is always highly appreciated. Here are a few of our favorite gift ideas:
- Housewarming Gift: Homeware goes far beyond crockery and cutlery, so why not gift a new homeowner a few custom magnets with their initials or family name on it. It is a simple idea that will be used for years to come.
- Wedding Favors: If you're having a weekend or destination wedding, welcome your guests to their accommodation with a note placed on the fridge with a custom wedding magnet. It is a simple but tasteful addition to your special event.
- Photo Magnets: Round up the kids for a few professional photos that can be turned into fridge magnets. We guarantee that the grandparents will appreciate this gift.
Organization Tool
If you're looking for a way to maximize the use of a fridge, use custom magnets to turn it into an organizational tool. Here's how:
- Calendar: No matter how big or small, being able to stick a weekly or monthly calendar onto your fridge is very useful. Perfect for busy parents who need a reminder of what is happening when.
- Whiteboard: Whether used to keep your kids busy or write your shopping list, adding a whiteboard magnet to your fridge is super helpful.
No matter what you choose to use your custom magnets for, it is a great way to promote your brand, a beautiful gift idea, and something that will help you remain organized.
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