From the city streets of New York to the train stations of Berlin, sticker art has become increasingly popular over the last decade. Artist like Obey Giant and Faile have been using stickers as a way of self-promotion since the 90s and have gained a tremendous amount of notoriety by doing so. But artist and their brands are not the only ones that can benefit from custom stickers. Like these artists, businesses can also use custom stickers, also known as die-cut stickers, to create brand awareness, and draw attention to campaigns for a fraction of the price of traditional media (print advertising, billboards, radio, etc.).
Die-cut stickers are an excellent marketing tool for companies of all sizes. They can be cut into any shape or size, making them perfect for businesses with unconventional logos or artwork. For example, a taco-shaped sticker would be great for a Mexican restaurant, while a skateboard-shaped sticker would be ideal for a skate shop. Whatever your needs may be, die-cutting is the perfect solution to create custom company stickers in any shape or size.
Whether you have an established business or you’re just getting started, custom stickers are a great way to get your brand name out there. Let's explore some creative ways that you can use die-cut stickers to market your business.
Give away some sticker swag
Whether it is awesome branded artwork or your company logo, die-cut stickers make a great promotional tool. From special events to trade shows, giving away stickers is a great way to get people interested in your brand. It's an easy and cost-effective way to promote your business, and people will love getting free stickers that they can show off.
Use stickers for packaging
Whether you sell jars of jam at a produce market or packaged homeware in a local decor store, custom stickers can be used as labels, a design element or for additional product information. Because you can create your brand’s stickers in any unique shape, you can get creative with the placement, design, finish, and size to ensure it is the perfect fit for your packaging.
For example, if you sell jars of honey, consider using a die-cut sticker of a bear or other forest animal in your design. Or, you could use a honeycomb pattern for your background. If you sell candles, you could use a die-cut of a flame or smoke cloud.
Custom sticker business cards
If you're going to create a business card, why not make it amazing by using a custom sticker? A custom sticker business card will help your company stand out, and customers can stick it wherever they want. Once stuck on a customer's laptop or notes, they'll see it every day and be reminded of your business's name and number. Not to mention, anyone else who sees will know what services or products you offer!
Cross-promotion with complimentary businesses
Cross-promotion is a great way to get your business in front of a new audience, and it's especially effective when you team up with complimentary businesses. Find local businesses that complement yours and ask them to leave some of your custom stickers at their reception, at the register in-store, or to pop them in online packages or shopping bags. The offer will be reciprocated to ensure both businesses get something out of it. This would work well for complementary businesses like chocolate shops and florists, food delivery services and restaurants or kindergartens and nanny services.
Show your loyal customers some appreciation
Adding a complimentary bonus when customers purchase goods or services is an excellent way to demonstrate appreciation for your loyal clientele. One cost-effective method of doing this is by handing out die cut stickers. For example, you could offer everyone who has a loyalty card a free sticker, or give stickers to anyone who promotes your product or service on social media (e.g., photos of their meal at your restaurant or wearing an item from the brand’s clothing line).
Explore our range of custom business stickers
No matter what type of business you run, custom stickers can work to your advantage. We offer a wide variety of custom stickers, from holographic stickers to spot UV stickers. Explore the full range today.
ABOUT THE AUTHOR
Lara Moses
Lara Moses is the founder of Copy In The Cloud, a social media and blog management agency for wedding professionals. For almost 10 years, she worked in corporate business as an editor, copywriter, and writer for brands including Seventeen Magazine and Traveller24. In 2014, after leaving her 9-5 job, she co-founded Freemadic while freelancing as a writer and social media manager.
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